With millions of apps vying for attention, being noticed in the App Store or Google Play Store is a necessity. ASO is the path to getting your app noticed, downloaded, and kept. If you're launching a new offering or looking to resuscitate an existing one, we make sure your listing is as effective as your app.

We don't simply optimize for keywords—we optimize for conversion.

Why App Store Optimization Matters

Users can download your app in seconds—but they make their judgment in milliseconds. ASO makes that judgment work in your favor.

Here's what ASO can do for you:

  • Improve visibility in app store search results
  • Increase installs through keyword targeting
  • Boost conversion rates from impressions to downloads
  • Enhance user trust with optimized visuals and reviews
  • Reduce cost per install (CPI) across marketing efforts
  • Create long-term organic growth independent of paid ads

When executed correctly, ASO can be your app's most successful growth source.

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Our App Store Optimization Services

At CGB Studios, we bring a performance-first approach to ASO. Each word, icon, and image is tested and optimized to drive your ranking and conversion potential.

Keyword Research and Metadata Optimization

Keyword Research and Metadata Optimization

We find high-impact keywords that your best users are searching for and then strategically deploy them to enhance your ranking.

  • Market and competitor keyword analysis
  • Apple App Store and Google Play algorithm targeting
  • Primary and secondary keyword mapping
  • Optimized title, subtitle, and description writing
  • Localized keyword strategies for global apps
Visual Asset Optimization

Visual Asset Optimization

Design is important. We craft visuals that communicate directly to your users' needs and cut through a busy store.

  • Icon design that gets noticed and represents your brand
  • A/B testing on icons and preview images
  • Design screenshots to emphasize features and benefits
  • App preview videos with a compelling narrative
  • Consistency between iOS and Android stores
Copywriting for the App Description

Copywriting for the App Description

Your description is not just a technical necessity—it's a conversion device. We create app descriptions that convince, educate, and deliver.

  • User-centric, benefit-led copy
  • Keyword inclusion for algorithm suitability
  • Feature-focused and social proof highlights
  • Formatting for skimmability and clarity
  • Store-specific guidelines (iOS vs Android) compliance
Ratings, Reviews, and Social Proof Strategy

Ratings, Reviews, and Social Proof Strategy

Trust is everything. We help you manage and grow your app’s credibility through honest user feedback.

  • Review generation strategy using in-app prompts
  • Monitoring and responding to user reviews
  • Flagging inappropriate or spam reviews
  • Sentiment analysis and user feedback reporting
  • Integration with email and push campaigns for review acquisition

Higher ratings translate to higher rankings—and higher conversions.

Localization for Worldwide Reach

Localization for Worldwide Reach

If your app targets global markets, your ASO strategy must follow suit. We assist you in going global—without diluting your voice.

  • Localized keyword and copy techniques
  • Cultural tailoring of screenshots and visuals
  • Language-specific metadata optimization
  • Regional competitor research
  • Multi-language store submission management

We transform one app into a worldwide opportunity.

A/B Testing and Conversion Rate Optimization

A/B Testing and Conversion Rate Optimization

Optimization doesn't end with launch. We're constantly A/B testing and optimizing each aspect of your listing to determine what really works.

  • A/B testing of titles, screenshots, and videos
  • Google Play experiments and tailored store listings
  • Heatmaps and user interaction tracking
  • Data-driven constant performance optimization
  • Install rate monitoring and benchmark analysis

Why CGB Studios for App Store Optimization?

Social strategists with intimate knowledge of Twitter culture

  • Internal specialists in mobile app development and marketing
  • Intimate knowledge of App Store and Google Play algorithms
  • Visual and copy teams for full listing optimization
  • Proven record of enhancing installs and ranks
  • End-to-end strategy that incorporates ASO with user acquisition and retention

We blend strategic acumen with rapid-fire execution—because on Twitter, timing matters.

who we are

Let's Get Your App the Visibility It Deserves

The greatest app in the universe can't possibly thrive if nobody knows it exists. At CGB Studios, our ASO professionals make sure your app not only gets seen but gets installed and utilized.

Whether you're gearing up for launch or looking to scale growth, we deliver strategy and implementation that positions your app as best-in-class.